Mosterd is a Groningen-based community created with creativity, spirituality, and togetherness in mind.
My journey with them began in October 2024, when I joined as their social media manager and designer.
My journey with them began in October 2024, when I joined as their social media manager and designer.
With a huisstijl already in place, I explored the fluidity of the branding- aiming to keep my designs organic and most importantly, simple.
Over time, I’ve gradually personalised the huisstijl, and I’m currently working with the team on a rebrand.
Check out Mosterd's Instagram.
MNDM social media posts
Since joining the Mosterd team, I have grown our social media accounts by nearly 300%, consistently reaching 20k+ views a month with our content. Our communication through WhatsApp has created a very clear and direct channel, with me as the primary point of contact. These efforts have helped make sure our events are always welcoming to new people and that our MNDM table is full, even overflowing.
Mosterd na de Maaltijd is a bi-monthly sit-down dinner gathering. Together we share a meal and then dive into an activity afterwards, which is almost always something creative. I love co-hosting these dinners with my wonderful colleagues, and occasionally taking the lead in organising and guiding our volunteers to help everything run smoothly.
MNDM social media posts
As well as our regular MNDM dinners, we also host events in collaboration with various initiatives. One of our long-term collaborators is Graceland, an initiative based on the journey to faith.
For these one-time events, I adapt our existing branding to better fit the theme of each collaboration, while always keeping our signature collage style consistent throughout the work.
'Last Supper' wine tasting and dinner social media promotions
Graceland in the Round was another event hosted in collaboration with Graceland. Inspired by the Bluebird Cafe in Nashville (USA), we invited three singer-songwriters to share the stories behind their music- and to perform the songs live.
For the social media posts, I wanted the flowy feel of music to be front and center in the visuals.
'Graceland in the Round' social media promotions
Along with the quote 'Blessed are those who mourn, for they will be comforted', I wanted to show the lighter side of grief, and the connections these events for grief would make.
'Treurdag' social media posts
'Treurweekend' social media posts